Seller guide
This guide is for creators — people with an audience who want to sell advertising against it — and creator networks, who represent a group of creators to buyers as a single storefront. It walks through signing up, setting up your storefront, and what happens once a buyer wants to work with you.
For the terms used across this guide (deliverable, format, product, media buy, and so on), see the product overview.
Signing up
When you create your account you’re asked what you’re setting up. Two of the options are for sellers:
- Creator — “I create content (solo or small team).”
- Creator Network — “I represent multiple creators.”
You can change this choice until you finish setup, but not after — pick the one that matches how you’ll operate day to day.
Setting up as a creator
A creator’s setup runs through a few short steps: your identity (who you are and how buyers reach you), connecting a channel, listing your first product, then publishing your storefront so buyers can find you.
Setting up as a creator network
A network’s setup is shorter: your identity, then importing your roster of creators (see Roster import below), then publishing.
Connecting a channel
During setup — and later, any time, from your dashboard — you can connect a channel so buyers can see it’s genuinely yours. YouTube is supported today. Other channels (Instagram, TikTok, podcasts) show as “Coming soon” — you can still list content from those channels as deliverables, you just can’t connect them for verification yet.
Deliverables
A deliverable is a single thing you can sell — a dedicated video mention, a post, a story, a live read, an appearance, and so on. When you add one, you describe:
- Channel — Instagram, TikTok, YouTube, podcast, or other.
- Type — video, static post, story set, live, audio read, written post, appearance, or other.
- Details that make sense for that type — length, how many, orientation (vertical/horizontal/square), and where it sits in the content (for video and audio, pre-roll, mid-roll, or post-roll).
There’s a set of common, ready-made deliverables you can use as-is. You can also define your own if what you sell doesn’t match one of those — give it a name, pick the channel and type, and fill in the same details.
Products
A product is what you actually list for buyers to book — one or more deliverables packaged together, with a price.
- List a single deliverable and it’s shown as a rate card — a simple, one-off price.
- List two or more deliverables together and it’s shown as a bundle.
For each channel you sell through, you also choose where a product applies: all of it, or specific shows/channels only if you only want to offer that product against particular content.
Your storefront
Your storefront is your public page on the marketplace — it’s what a buyer sees when they find you through search or discovery. You can set:
- A short bio.
- A sizzle reel link.
- Tags that describe what you make, so buyers searching by topic find you.
- Up to three featured metrics you want to lead with.
- The products you’ve published, shown as rate card or bundle cards with their price (or “Price on request” if you haven’t set one).
A buyer browsing your storefront can add one of your products straight into the brief they’re putting together.
Receiving briefs and outreach
There are two ways a buyer’s interest reaches you:
- They add your product to a brief while browsing your storefront or the wider discovery grid, which starts a conversation about the buy.
- They message you directly. You control who can do this from your
settings:
- Open — anyone can message you.
- Referrals only — only buyers you have an active relationship with (for example through a network or agency) can reach you.
- Closed — nobody can message you directly.
Incoming messages land in your inbox, with unread counts so nothing gets missed.
Creative review
Once a buyer books a product and submits the creative for it (the actual ad, post, or brief for what should run), it’s your call whether to approve or reject it — a buyer can see the status, but the decision sits with you. If you reject something, you can leave a reason so the buyer knows what to change and can resubmit.
For in-person or event-based deliverables, there’s a separate simple flow instead of a creative to approve: you provide an address, the buyer marks it shipped, and you confirm when it’s received.
Once your deliverable has actually run, you (or, for buyer-tracked metrics, the buyer) attach evidence that it happened — a link, a screenshot, or performance numbers — as proof of performance.
Getting paid
A media buy is funded by the buyer before your work begins. Once delivery is confirmed, your share is paid out. If you’re part of a network or working through an intermediary, your split of a buy is agreed and fixed once the buy is funded, so what you’re owed doesn’t change partway through.
Roster import for networks
If you’re a creator network, you don’t add creators one at a time — you import them in bulk. Download the roster template, fill in one row per show, and upload the file. Rows for shows that already exist are skipped rather than duplicated, and if anything in the file is invalid the whole upload is rejected with a row-by-row explanation so you can fix it and try again.